TMSA Hints and Tips

Here at TMSA we're always ready with hints, tips and advice on how to market and grow your business successfully. We hope that you find these articles informative! Please do check back every so often for the latest additions.

Urgency gets People to Book

Your "Book Now" button is just waiting to be clicked! So what can you do to create a sense of booking urgency? When people purchase airline tickets and especially tickets to an event, they are well aware that seats are limited. No one wants to make a decision to buy or book now and be shown a "Sold Out" sign. By creating the same sense of urgency on your guest house, hotel or tour website...read more..

8 Ways to Convince Visitors to Click the Book Now Button

Do you manage a guest house, B&B, lodge, boutique hotel or other tourism business and want to get more visitors to click the "Book Now" button on your site? We have put together a list of best practices to make it much more likely that visitors planning a trip will click "Book Now" and make a reservation. read more ...

3 Free Ways to Capture Leads on Your Hotel, B&B, or Guest House Website

Hotel remarketing is the proactive way to get people who are interested in your hotel to return and make a direct booking. The effective way to remarket and do it for free is to allow your website visitors to opt-in to your follow-up "Book Later" message. To connect with first-time visitors to your hotel site and start a booking conversation, you must demonstrate trust and privacy. That is another reason... read more...

3 Contact Us Tricks to Get More Bookings

It would be wonderful if all bookings could happen instantly, with no human interaction. You could just sit back and let the guest bookings arrive as a notification on your computer. The reality is that so many trip planners need to contact you to ask a question or two first. It is therefore important to offer multiple "Contact Us" options to ensure compatibility with all browsers, tablets, and mobile devices... read more...

How to optimize your Establishment's Website

Learn how to quickly increase site visits, keeping visitors engaged and convert lookers into bookers. If you do the right things, your website can be your establishment's best marketing and sales representative - it doesn't call in sick, it doesn't need to rest and it won't ask you for a raise. Kidding aside, given that more than half of establishment bookings are made online, you have to optimize your website so it ... read more...

Secrets of Top-Converting Websites and How They can Boost Your Establishment Bookings

If the average conversion rate for a website is around 3 percent, why do some websites achieve a 10 percent conversion rate? What do they do that the others don't? How effective is your establishment website in regards to conversions? What are the most popular pages on your site, where spend users the most time ... read more...

Establishment brand promises

Our series of articles sent over the past few months have sparked quite some interest and the one or other discussion. As promised, as this series continues, we will focus entirely on online marketing that will help your establishment to build your brand, increase direct bookings, and repeat and referral business. At the core of all marketing and advertising is your brand and ... read more...

Introduction to Branding in the Hospitality Industry

Earlier this month we started off our latest series of articles providing some preliminary insight into the world of Branding. In the following article we will shed some more light on the topic and also provide some tips on the basics of branding and how a small business like yours is affected and how you can benefit. It's important to first clarify exactly what a brand is, how do we define it? ... read more...

How to Boost your Direct Bookings

In the last few years, so many of us have become dependent on trusting in OTA's for bringing in business, and yes, some of us might have had some success with it. But wouldn't it be great if we could do away with all nasty commission, double bookings, cancellation policy issues and refunds? read more...

Social Media - A powerful tool for marketing

Social Media is a powerful tool for marketing, brand awareness and creating conversations to build loyalty, but it can also be utilized by hotels as a path for direct bookings... read more...

How to Increase Direct Bookings through your establishment’s website

In today’s competitive hospitality industry, establishment owners are struggling to get direct bookings with online travel agencies... read more...

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